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Website Design & Development

Would you trust someone who knows nothing about your business to build your website? Your website is an extension of your business and it must represent your brand in tone, feel, and design.

When you work with me, I learn about your business. I understand your online goals. We talk about the look and feel of your website and the message you want to convey to your potential customers.

Design

Intuitive navigation, artistic elements, and use of color and photos are all important factors in the design of your website. Combine these artistic elements with a call to action to create a user experience consistent with your brand. What makes you different from your competitors? Are you converting website visitors to paying customers? Get noticed for the right reasons.

User Experience
The importance of user experience in web design is a top priority when creating a website. I use proven design elements and standards to make your site easy to navigate even for first-time users. I help you organize your content and create a hierarchy that is intuitive for users and makes it easy to find the information they are looking for. Let’s face it, if you don’t give users a good experience by doing some upfront planning, they will quickly move on to a site that does.
Relevant & Compelling Content
Writing the content that will attract customers starts with spending time to understand your business. Articulate your story during an in-depth interview with a professional writer. Website visitors will respond to an invitation to learn your story. Visitors who stay to learn about you become prospects. Trust a professional writer to tell a story that converts prospects into customers.
Stunning Photography
Photos taken by a professional photographer using professional equipment, lighting, and props convey credibility. Poor quality photographs say “amateur,” weakening even a well-designed website. Using a combination of professional and stock photos, I’ve been able to meet my client’s needs for creativity and price. For professional photo shoots, I provide artistic direction to make sure we have the photos we need to get the website built. Curating stock photos is fun for me, but is a time-consuming process, and it takes patience and a good eye to choose the right photos that will carry your brand and theme throughout the website.

Website Development

There are many complexities to website development – everything from correct image sizing to using reliable plugins to preventing spam. I offer my clients complete website solutions from hosting to implementation. And our relationship doesn’t end when your website is implemented. When you host your website with TechCreative, LLC your WordPress and plugin versions are current to prevent vulnerabilities, your website is backed up every night, and I’m a phone call or email away for questions.

Whatever business problem you are trying to solve, let me create a solution for you.

Website Build
All my websites incorporate proven design elements, professional photography (stock and on-location photo shoots), relevant and compelling content, search engine optimization, and mobile-responsiveness. I build WordPress websites on a secure Virtual Private Server host. I can also maintain your HTML site as you make the move to WordPress.
Social Media Integration
Do you use Instagram, Pinterest, Facebook, or other social media platforms to expand your business reach? You should! Sometimes it makes sense to integrate your social media feeds into your website so your customers, followers, and friends have just one site to get all the information they need about your business. Integration with social media platforms makes it easier for you to be found and to interact with your target audience.
Search Engine Optimization
Ensuring that your website can be found by search engines is the foundation for online success. Identifying the keywords that your potential customers are using to find your product or service is where we start. Foundational SEO elements like title tags and meta tags help search engines understand what your website is about. As your business grows, more targeted search engine optimization is available.
Mobile Responsive
Users are browsing online with smartphones, tablets, laptops, and desktop computers, so if you have a web presence, it must be mobile responsive. Mobile usage is now significantly higher than desktop usage and the message is clear: if you are not providing users with a successful mobile experience, you will be replaced by someone who is.

Testimonials

Lauren Goetz, Everyday Hands

“Susan has been handling my website for a little over a year and I couldn’t be happier! She is extremely detailed, easy to work with and on top of any changes or updates that are needed. Her professionalism and quick response time are fantastic! It is such a relief to know that I can count on Susan for anything website related.”