It’s not that simple.
I don’t take design short cuts like using a canned template, an off-the-shelf theme, or a free hosting service. I learn about your business. I understand your online goals. We talk about the look and feel of your website and the message you want to convey to your potential customers.
And that is just the beginning. I offer my clients a complete website solution that includes five components critical for creating a professional online presence:
Photos taken by a professional photographer using professional equipment, lighting, and props convey credibility.
Poor quality photographs say “amateur,” and overshadow even a well-designed website.
Intuitive navigation, artistic elements, and use of color and photos are all important factors in the design of your website. Combine these artistic elements with a call to action to create a user experience consistent with your brand. What makes you different from your competitors? Are you converting website visitors to paying customers? Get noticed for the right reasons.
Relevant & Compelling Content
Writing the content that will attract customers starts with spending time to understand your business. Articulate your story during an in-depth interview with a professional writer.
Web visitors who stay on your site to learn about you become prospects. Trust a professional writer to tell a story that converts those prospects into customers.
Search Engine Optimization
Ensuring that your website can be found by search engines is the foundation for online success. Identifying the keywords that your potential customers are using to find your product or service is where we start. The result is a well-planned SEO strategy that drives more website traffic, and more sales.
Users are browsing online with smartphones, tablets, laptops, and desktop computers, so if you have a web presence, it must be mobile responsive. Mobile usage is now significantly higher than desktop usage and the message is clear: if you are not providing users with a successful mobile experience, you will be replaced by someone who is.