Intuitive navigation, artistic elements, and use of color and photos are all important factors in the design of your website. Combine these artistic elements with a call to action to create a user experience consistent with your brand. What makes you different from your competitors? Are you converting website visitors to paying customers? Get noticed for the right reasons.
The importance of user experience in web design is a top priority when creating a website. I use proven design elements and standards to make your site easy to navigate even for first-time users. I help you organize your content and create a hierarchy that is intuitive for users and makes it easy to find the information they are looking for. Let’s face it, if you don’t give users a good experience by doing some upfront planning, they will quickly move on to a site that does.
Writing the content that will attract customers starts with spending time to understand your business. Articulate your story during an in-depth interview with a professional writer. Website visitors will respond to an invitation to learn your story. Visitors who stay to learn about you become prospects. Trust a professional writer to tell a story that converts prospects into customers.
Photos taken by a professional photographer using professional equipment, lighting, and props convey credibility. Poor quality photographs say “amateur,” weakening even a well-designed website. Using a combination of professional and stock photos, I’ve been able to meet my client’s needs for creativity and price. For professional photo shoots, I provide artistic direction to make sure we have the photos we need to get the website built. Curating stock photos is fun for me, but is a time-consuming process, and it takes patience and a good eye to choose the right photos that will carry your brand and theme throughout the website.